Etsy's policy states that sellers can contact buyers directly through Etsy's messaging tool, but they cannot contact buyers outside of Etsy without their consent. This means that sellers cannot add buyers to their email or physical mailing lists, use buyers' identities for marketing purposes, or obtain or retain any payment information without their consent.
Here are some specific guidelines that Etsy sellers must follow when contacting buyers directly:
- Sellers must use Etsy's messaging tool to communicate with buyers. This is the only way to ensure that all communications are recorded and can be reviewed by Etsy if necessary.
- Sellers must not send unsolicited advertising or promotions to buyers. This includes marketing emails, spam, and any other type of communication that is not directly related to the buyer's order or Etsy account.
- Sellers must not request donations from buyers. Etsy does not allow sellers to solicit donations from buyers, whether through Etsy's messaging tool or outside of Etsy.
- Sellers must not contact buyers after they have explicitly asked not to be contacted. If a buyer asks a seller to stop contacting them, the seller must respect their wishes.
- Sellers must not interfere with a transaction or the business of another member. This includes contacting buyers about orders that they have placed with other sellers, or trying to persuade buyers to cancel their orders with other sellers.
For more information regarding this, we recommend that you contact Etsy directly.